Krysty Adcroft

Lead Strategist | Managing Partner

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Krysty completed her undergraduate degree at Pennsylvania State University (PSU) with a major in business management and a concentration in marketing. She launched Tribal Media in 2010 and has successfully consulted dozens of companies on social marketing and online advertising strategy. She also served on the board of the American Advertising Federation of Northeast Pennsylvania as the Social Media Director, and most recently, the Director of Sponsorships.

Under Krysty's leadership, Tribal Media has grown from its startup phase to consulting, and providing measurable results for, national and global brands.

Ryan Adcroft

Creative Director | Managing Partner

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Ryan earned a bachelors degree in Marketing from the Fox School of Business and Management at Temple University (TU). He has owned and operated various marketing companies along with gaining extensive knowledge in broadcast media sales, media placement, email marketing, internet marketing & eventually co-founding and launching Tribal Media in July of 2010. His main objective, within all of his endeavors, is to analyze the needs of businesses and creatively build marketing/branding campaigns that generate positive results for his clients.

Cynthia Petrucci

Senior Social Media Strategist

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Cynthia graduated from East Stroudsburg University of Pennsylvania (ESU) in 2017 with a degree in Business Management, and a concentration in Marketing. For the past 5 years, she has been a Social Media Strategist for Tribal Media creating content for local and national brands. In addition to managing social accounts, she also spearheads their customer service division. She has helped dozens of clients — large and small — grow their business through engaging, memorable content. When Cynthia isn’t attached to her phone, she enjoys going to music festivals with her friends.

Joe Adcroft


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After attending Colorado Film School in 2014, Joe moved to New York to pursue a career in Cinematography. Having worked with Google, Disney, Chase Bank, The UN, American Girl, and more, Joe strives to translate a clients vision into a simultaneously emotional and visual experience. With work ranging from high-end commercials (Soul 36) to network television shows ("New Jersey Means Business"), Joe captures the brands core values through light, texture, and color. Joe is currently spearheading Tribal's web video division and brings an enormous amount of passion, expertise and creativity to every project. 

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Emily Bellanco

Social Media Strategist

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Emily earned her Bachelor’s degree in Digital Design and Media Art from Wilkes University in May 2018. She has a passion for all things design and marketing, and strives every day to make sure our clients are sharing both engaging and eye catching content. When she isn’t creating content or scrolling through Instagram to find the next big thing, she spends her time hiking and hanging out with her dogs. 


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